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Why Dunkin’ Donuts India is So Much More Than Just a Donut Shop

This article is written by a student writer from the Spoon University at UDelhi chapter.

The story of Dunkin’ Donuts dates back to 1957, when Bill Rosenberg first set up shop in Quincy, Massachusetts after achieving immense success with his coffee and doughnut shop, the ‘Open Kettle.’ Today, Dunkin’ Donuts is spread across 30 countries worldwide.

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In India, Dunkin’ is not just about donuts. It is Dunkin’ Donuts & More, and rightly so. The menu is a potpourri of coffee, donuts, beverages, and sandwiches and burgers. So, instead of just a coffee and baked goods place, Dunkin’ is positioned as a Quick Service Restaurant. All stores in India are wholly owned by Jubilant FoodWorks, which also has the rights for Domino’s Pizza.

Dunkin' Donuts

Photo by Paavani Jain

Many visit DD not for coffee or donuts, but for the burgers. The Naughty Lucy Burger, Tough Guy Burger and The Crunchy Joe Burger are as interesting as their names. The products have almost gourmet like values compared to what you usually get in the QSR market.

Dunkin' Donuts

Photo by Paavani Jain

But that doesn’t mean the donuts have lost their charm. Recently, Dunkin’ celebrated ‘World Donut Festival’ from 8th to 21st June. It was a great opportunity for chocolate lovers to devour a box full of Alive by Chocolate and Death by Chocolate donuts. The offer of 3+3 donuts made many jump (and later, they couldn’t stop gamboling because of the sugar rush). As the box said, getting a six pack is easy after all—and this is surely the best six pack one can have.

Targeted at the urban population under 35, DD’s print advertisements—promulgating get your mojo back—are young and resplendent. Dunkin’ Donuts & More crams you with rich food to help you get back in the game.

Arushi is a student of commerce at IP College for Women, Delhi University. Her passion for entrepreneurial action and social enterprises flows through her work as the co-founder and strategic head of the Enactus chapter of her college. A self-confessed chocoholic and an obsessive marketing freak, she dabbles in a lot of things with the hope of learning something new and exciting. A good book in one hand and a hot cuppa in another always help her convalesce whenever she feels a bit lost.