A Whole Foods in Colorado had the pleasure of debuting Beyond Meat’s latest work of genius, “The Beyond Burger.” Not only does the vegan burger look like beef in its raw form, it bleeds just like meat thanks to beet juice. Shoppers are going nuts for the patties, which pack more than 20 grams of plant-based protein. They’re also free of GMOs, gluten, and soy.
Supposedly the Boulder store sold out in just one hour, Beyond Meat boasted on their Instagram page. The company works with an elite team of athletes who tout their products as part of the future of protein. Promoting agricultural sustainability and animal welfare are giving Beyond Meat a serious edge as the market for such products booms.