For those of you who don’t know, most universities have contracts with Coke or Pepsi. With a Pepsi contract, universities are only allowed to sell Pepsi products on campus (and only Coke products for a Coke campus). As a result, universities receive a higher commission from these companies for the products they sell.
For instance, living on a Pepsi campus, there are only Pepsi dispensers in dining halls and cafes, and only Pepsi vending machines on campus. It’s a Coca-Cola desert.
So how does a contract with Coke or Pepsi limit students’ choices? What do you prefer? What are you missing out on? Let’s take a look, shall we?
We begin with the obvious:
It’s a bit shocking, isn’t it? To know that what you’ve been drinking for years is really all owned by the same two companies?