McDonald’s is on a mission to appeal to a key audience: millennials. The fast food giant announced last week that it will be adding both a smaller and bigger version of the Big Mac to its menu in early 2017.
Recently, McDonald’s has been freaking out thanks to a study from the Wall Street Journal, which found that only one in five millennials has ever eaten a Big Mac. And as a 23-year-old fast food junkie, I have to admit that I have never eaten a Big Mac. Woo, that felt good to get off my chest.
So why haven’t I tried an original Big Mac? The idea of wolfing down two patties, three buns, and toppings is incredibly unappealing to me. Especially when I'm on the go. I would rather have a Burger King Whopper because it skips the extra bun and adds more toppings, like bacon. Yum.
The Whopper is also more appealing to me as a millennial, because there are four versions of it on its menu. Yay, options. Since millennials like options, McDonald’s took note and is giving it to them with the Mac Jr. and the Grand Mac.
McDonald’s has recognized how unsexy the Big Mac is and is making moves to reinvent its image. The Big Mac has been around since 1968, and hasn’t changed since. So a makeover is much needed.
“The Big Mac is a legend and a great-tasting burger with hints of pickle relish, mustard, garlic, and onions,” said McDonald’s Chef Mike Haracz in a statement. “We listened to our customers who told us they wanted different ways to enjoy the one-of-a-kind Big Mac taste. The classic combination of ingredients remains timeless and customers around the world continue to enjoy its signature taste.”
The Mac Jr. has one patty, one bun, lettuce, onions, pickles, and the Big Mac Secret Sauce. This seems easier to eat, but if it weren’t for the iconic “secret sauce” it would just be like a regular McDonald’s hamburger.
The Grand Mac is the Mount Everest of burgers. It includes two 1/6 lb patties, two slices of American cheese, lettuce, onions, and secret sauce. McDonald’s had to create a custom burger bun for the Grand Mac in order to support the weight of the patties, according to Buzzfeed. And I thought the Big Mac was intimidating...
The success of the Grand Mac and Mac Jr. has been tested at locations in Ohio and Texas. Next, the items will be tested at locations in Florida and Pittsburgh beginning mid-November. Haracz also told Buzzfeed that if it's a success during the winter promotion, it will continue to roll out nationwide.