Hot Girl Summer, Tinned Fish Summer, Mamma Mia Summer, Aperol Spritz Summer — each aesthetic cultivates images of the it girl: on a daily Hot Girl walk with headphones and hoops, snacking on sardines, sipping on spritzes. The new cool girl aesthetic to add to the list? Tomato Girl Summer. And two iconic brands are coming together to create the ultimate limited edition clothing line perfect for the trend. Here's what you need to know about the Hunt’s & Lisa Says Gah merch collab.
What’s Tomato Girl Summer again?
Just in time for Tomato Season, the new aesthetic — with over 48M views of #tomatogirlsummer on TikTok — is defined by wearing bright prints and tones (including tomato red, of course) and rocking vintage clothing and being carefree. It's breezy, casual, and just screams summer. TL;DR: the tomato girl is a Mediterranean darling.
What’s in the Hunt’s & Lisa Says Gah merch collab?
Hunt’s, the iconic tomato brand, is taking #tomatogirlsummer to a new level by dropping a limited-edition collection of tomato girl merch for all tomato girls to rep their favorite fruit this summer. In partnership with designer Lisa Says Gah, the collection, titled “Hunt’s Says Gah,” includes a baby tee, tomato earrings and an adorable tote bag that’s perfect for runs to the farmer’s market.
The baby tee, which is white, features a drawing of a Hunt’s tomato can on the chest – a perfect not to the trend – while the canvas tote boasts the title “Tomato Girl” with a bright red tomato in the center. If you’re looking for something a little more subtle to showcase your tomato love, the Hunt’s Says Gah earrings feature itty bitty tomatoes dangling from gold hoops.
Starting Friday, August 18 at 12:00 p.m. PST, fans can purchase the Hunt’s & Lisa Says Gah merch collab on the Lisa Says Gah website here for a limited time, while supplies last.