Food-adjacent nail polish shades are nothing new — there’s cherry red, bubblegum pink, eggshell, cream, even coffee. But what about Cheez-It orange? Name a more iconic hue than the deep toasty orange of a Cheez-It cracker…I’ll wait.
Luckily for fans of the best cheesy snack, Cheez-It nail polish is on its way. The Cheez-It x Nails Inc. Polish collab will be available for pre-order starting December 29 at CheezIt.com, and will be available in two delicious shades — Orange You Feelin’ the Cheeziest and Flexin’ in the Red Zone. This beautifully cheezy collab will also debut at the 2024 Cheez-It Citrus Bowl in Orlando, where fans will be able to get mani/cheddiz and other cheezy makeovers in the on-field Cheez-It Flexin’ Section.
What is the Cheez-It Flexin’ Section?
The Cheez-It Flexin’ Section is an on-field destination where fans can showcase their love for Cheez-It from head to toe. This cheezy haven will offer unique treatments like mani/cheddiz (obvi!), cheez-scented massages, and the opportunity to soak up the action from the Cheez-It on-field hot tub. Did I mention there's a hot tub on the field? Because there's a hot tub on the field. Even better, those mani/cheddiz will come in the official Cheez-It nail polish colors. So every time you get a compliment on your nails, you get to say “Thanks, it’s Cheez-It orange.”
How can home viewers participate in the Cheez-It Fan Flex Challenge?
Even if you can't make it to Orlando, you can still join in on the cheezy fun. The Cheez-It nail polish collab will be available for preorder starting December 29 at CheezIt.com. Additionally, you can participate in the Cheez-It Fan Flex Challenge on TikTok by giving yourself a Cheez-It-inspired game day look (the weirder the better!) and using the hashtag #CheezItFanFlexEntry. You could win a fantastic amount of Cheez-It snacking fuel for your National Championship watch parties. And hey, even if you don’t win, you’ll have some great new pics for your Tinder profile.
The 2024 Cheez-It Citrus Bowl kicks off on January 1 at 1 p.m. ET on ABC. Follow @CheezIt and @CitrusBowl on Instagram and TikTok for updates on the Cheez-It nail polish colors and all the cheezy antics to come.
The Cheez-It Fan Flex Challenge ends on January 1 at 11:59 PM (ET). Entry is free, and you can find complete Official Rules at cheezit.com/FanFlexChallenge.