Wave hello to your new favorite beachy beverage! White Claw is tightening its grip on the summer seltzer scene this season thanks to a new drink drop. Last week, the brand announced White Claw Surf, its latest lineup of summer-ready sips.
While other flavored White Claws boast a hint of flavors like mango, black cherry, and pineapple, the company calls its newest bold beverages its "first full flavor offering," upgrading the description to a “smash” of flavor. The flood of flavors includes Tropical Pomelo, Citrus Yuzu, Wildberry Acai, and Watermelon Lime. White Claw Surf is sold in a variety pack of 12 cans, and, like the original, is 5% ABV and gluten-free.
To celebrate the ubiquitous spirit of surf, White Claw tapped celebrity surfers Blair Conklin, Ivy Miller, and Hunter Jones to helm its “Surf Like No Other” campaign, commemorating the new fizzy drinks, riding the waves in unlikely locations. White Claw Surf was also the unofficial hard seltzer of SXSW, where attendees got an early taste of summer.
White Claw inspired a bevy of boozy beverages and became the unofficial libation of summer 2019. You can find White Claw surf at your go-to local grocery store now!