Because it’s an average of 160 calories for a can of beer, 120 for a serving of wine and 268 for your classic Rum and Coke. Again, let’s be honest — who only drinks one serving of any of these in a single sitting? And most of us definitely do not stop and Google our drink for the nutritional info (aka calories) before consuming.
That’s why the alcohol beverage company Diageo’s announcement to put nutritional labels on all their brands is such a game changer.
So the next time you sit down with an entire bottle of Sterling Vineyards wine, you’ll know exactly how many calories you’re drinking away. And you’ll know how many calories are in your Guinness, Captain Morgan, Smirnoff and Baileys, just to name a few.
Will this cause you to change your drinking habits? Maybe, maybe not. I mean, there’s a nutrition label on a pint of Ben and Jerry’s, but that doesn’t necessarily stop me from eating half the pint at once.
It can, however, be the deciding factor between two similarly priced beers or liquors. I say this is good news. Nutrition labels can be huge in helping us make informed choices, and who knows, may even push us to drink responsibly.
Disclaimer: Don’t expect to see these labels too soon, because the label of every single flavor of every single brand needs to be approved first.