Kellogg’s, the founder of some of your favorite breakfast cereals: Rice Krispies, Frosted Flakes, Froot Loops, Corn Flakes, Krave, Raisin Bran, and a ton more, is celebrating their 110th year with “something that the brand had never done before!” They’re opening up a cafe in the heart of Times Square on Monday, July 4.
For this project, they collaborated with a new division of Journee, called Co.create to “reimagine a bowl of cereal.” Co.create is “a collaborative development firm that partners with established brands to create experience-based retail spaces.” Some of the people that are involved with this project are Christina Tosi (chef & founder of milk bar), Steven Fragale (chalk artist), Mark Jordan (food photographer), and more.
This cafe will provide three main options: cereal bowls, sundaes, and “raid the pantry” which is a classic bowl of cereal. They will also serve basic beverages like coffee, tea, hot chocolate, juice, and more.
Cereal bowls will include cereal topped with fresh fruit, powder, and/or nuts. One of the options, the Berry Au Lait, even has ground coffee along with frosted mini-wheats and fresh raspberries. All bowls will be served with Five Acre Farms Milk. They range from $6.50 to $7.50 depending on the size (small or large).
Sundaes will be served with Blue Marble Soft Serve Ice Cream. There are four options as of now which include Honey Smacks, Chocolate Mini-Wheats, Cracklin’ Oat Bran, and Froot Loops. The Froot Loops sundae, called “Life in Color,” will include lime zest, marshmallows, passion fruit jam, and most importantly: Froot Loops. These bad boys range from $8.50 and $9.50 depending on the size once again.
As for the “raid the pantry” option, this is just their cereal served to you with the option of add-ons. Add-ons include a wide array of fruit, nuts & seeds, and boosts (like Pop Tart crumble, malted milk powder, Green Tea powder, Lemon Zest, and more). They are offering 14 different types of cereal like Corn Pops, Special K, Cracklin’ Oat Bran, Apple Jacks, Frosted Flakes, and much more. As with the cereal bowls, these will also be served with milk provided by Five Acres Farms “which makes the best local food more broadly available to keep farmers farming.” Cereal and milk range from $3.50 to $4.50!
They already released the menu with prices, so give that a look before you stop by.
Kellogg’s Cafe NYC will only be open from 8 am until they run out of milk from July 4 to July 11. BUT, they will have their official grand opening on July 13 and be open daily from 7 am – 11 pm from then on, giving you plenty of time to grab a bowl. Don’t forget to use these hashtags when you visit: #KelloggsNYC #StirItUpNYC.