The story of Dunkin’ Donuts dates back to 1957, when Bill Rosenberg first set up shop in Quincy, Massachusetts after achieving immense success with his coffee and doughnut shop, the ‘Open Kettle.’ Today, Dunkin’ Donuts is spread across 30 countries worldwide.
In India, Dunkin’ is not just about donuts. It is Dunkin’ Donuts & More, and rightly so. The menu is a potpourri of coffee, donuts, beverages, and sandwiches and burgers. So, instead of just a coffee and baked goods place, Dunkin’ is positioned as a Quick Service Restaurant. All stores in India are wholly owned by Jubilant FoodWorks, which also has the rights for Domino’s Pizza.
Many visit DD not for coffee or donuts, but for the burgers. The Naughty Lucy Burger, Tough Guy Burger and The Crunchy Joe Burger are as interesting as their names. The products have almost gourmet like values compared to what you usually get in the QSR market.
But that doesn’t mean the donuts have lost their charm. Recently, Dunkin’ celebrated ‘World Donut Festival’ from 8th to 21st June. It was a great opportunity for chocolate lovers to devour a box full of Alive by Chocolate and Death by Chocolate donuts. The offer of 3+3 donuts made many jump (and later, they couldn’t stop gamboling because of the sugar rush). As the box said, getting a six pack is easy after all—and this is surely the best six pack one can have.
Targeted at the urban population under 35, DD’s print advertisements—promulgating “get your mojo back“—are young and resplendent. Dunkin’ Donuts & More crams you with rich food to help you get back in the game.