While Pringles advertises that “once you pop, you can’t stop,” the same addictive tendencies might extend to watching a viral video currently making the rounds on social media.

pringles

GIF courtesy of giphy.com

A video from 2007 showing a Pringles assembly line, from an episode of How It’s Made, has somehow become a trending topic. The video showcases, from beginning to end, how a can of Pringles is made in a factory.

If you think there’s some old-school baker peeling potatoes and frying the crisps in a large oven to just the right crispiness, you’re wrong. The process is much less romantic.

Highlights of the video include slightly trippy electronic music, a female narrator that sounds more at home in 1987 than 2007, and shot after shot of beige, dehydrated powder patties and spooling labeled cans going through each step in the conveyor.

pringles

GIF courtesy of giphy.com

Recent YouTube comments are split on whether the video is mesmerizing or disgusting.

“So basically i’m eating powdered and dehydrated, then re-fried corn with a little potato powder in there somewhere,” commented James Harrison.

“The level of automation is mesmerizing. There was only one human in that whole video,” commented Mr Remakes.

But YouTube user WorstCartoonsEver hit the nail on the head: “This is for people who are high, right.”

Check out the video and decide for yourself whether you’re enamored or repulsed: