It’s not news that fruits and vegetables are good for you, but it’s taken a while for the industry and in turn, advertising, to catch up to it as a legitimately marketable item. It seems that somebody, Victors & Spoils, the same advertising agency hired by Coca-Cola, Quizno’s, and General Mills, will be one of the first major advertising agencies to imagine what it would be like to take broccoli on as a client. Michael Moss, reporter for The Times and the author of “Salt Sugar Fat: How the Food Giants Hooked Us.” approached the company who agreed to do plan out a mock campaign for no cost. Turns out advertising agencies have a conscious too sometimes. And although the game is one of manipulation, it is time to start playing the game for the better rather than the worse.
On that same exact note, Michelle Obama is our MVP of the game. As part of the first lady’s Let’s Move! initative the Sesame Street Characters, Produce Marketing Association are joining in Partnership for a Healthier America in a two-year agreement to help promote fresh fruit and vegetable consumption to kids. Although our own beloved Marion Nestle has some mixed feelings, seeing as any kind of marketing to kids as bad and not an education, can the ends in this case justify the means? Also, check out the baby carrot commercial for conflicting feelings.
Does filling pumpkins with cocaine and then proceeding to go through airport security sounds like a good idea? Well somebody seems to have thought so and they did at Montreal’s Trudeau International Airport. There were 2 kilograms of cocaine found inside the pumpkins. Apparently authorities initially grew suspicious after inspecting the bag and seeing that the likenesses of Pablo Escobar, Manuel Noriega, and “Freeway” Ricky Ross had been carved into their surfaces.
We love to go out. But we hate paying a 300% to 1,206% markup on drinks.- in other words, all of our disposable income may or may not go to drinks (once we’ve eaten of course). At last, there is a comprehensive look provided by Deadspin at why the hell your drink costs so much. The take away: make the fancy drinks at home and stick to beer or wine when going out.
Mission Chinese has been shuttered yet again, after yet another failed health inspection (Mission Chinese was also shut down temporarily by the DOH just a month ago). The indefinite closing is accompanied by a renovation of the restaurant in what Bowien says is necessary to make the restaurant sustainable. Fortunately, the temporary closure will not delay the opening of Mission Cantina.