So you were walking through the quad, an unassuming Tuesday, when you started to notice cones. Cones everywhere.
That’s when you made your way to the pit, where you first saw the new Ben & Jerry’s stand in front of Lenoir.
At first you were all, “OK. w/e. It’s not like I need any. I won’t buy into this #capitalism (ugh).”
It only took a minute or two for your untamable desires to kick in.
That’s when you walked up to the stand and noticed that a small cup costs, like, 5 dollars (!!!).
The inner conflict begins. Do I scream for ice cream? Moderately sized cup of B&J for $5, or 5x the froyo for that same amount at YoPo? Decisions…
The minutes linger, the line a little longer, your skin now glistening in the beautifully tragic 85 degree weather. You accidentally lock eyes with the ice cream scooper. Treat yo’self, he seems to whisper, you deserve this.
Your eyes scan the booth. What’s that you see? A massive bucket of complementary sprinkles?! The lines between fantasy and reality have officially blurred. The colorful sugary speckles are calling your name, awaiting your sweet embrace.
A moment of impulse. You shuffle in your backpack for that $5 bill you think you might have on you. You do.
The order has been placed. The bill in your hand magically transformed into a small cup of dairy decadence, your taste buds now elated with New York Super Fudge Chunk ecstasy.
You walk to your next class with the stride of a champion- no, a hero who has just dined upon a frozen gift from the gods. You feel no shame, only pure bliss. Because in the form of ice cream, money can buy happiness. But, maybe only once a week. At $5 a cup, all other frozen good necessities will have to come from YoPo. #CollegeBudgetProbz
Treat yo’self, you winner. And remember, Ben and Jerry are there for you. All semester long.
Hungry for more?